Instagram is now testing a collaboration feature that will allow users to co-author content. Here’s how to make use of it.

This week, Instagram announced the debut of a new tool called Collab, which is currently being pushed out across India. People may now ask another account to be shown as a collaborator on the feed posts or reels that they make, and the content will be shared with both sets of followers as a result of the collaboration. Instagram is now testing the functionality in two countries, with India being one of those nations.

According to the Facebook-owned social media business, users may utilize the Collab function to invite a collaborator to their posts and reels. If they accept the invitation, the collaborator will be shown as an author on the material and the content will be posted to their profile grid as well, therefore boosting the number of people who see the content.

What is the best way to utilize Collab?
The functionality hasn’t been made available in every country just yet. If you are an Instagram user from India, have a look at the steps below for instructions on how to utilize Collab:

As you would ordinarily, you may upload a Feed post or build a Reel.
To Tag People, scroll down to the bottom of your share screen until you find the option to Tag People.
Invite a collaborator by selecting Invite Collaborator from the Tag People drop-down menu.
A collaborator may now be found by searching for their account and inviting them to work with you. Please keep in mind that the account will need to accept your invitation. To Collaborate or co-author a post, only public accounts that are also getting the feature as part of the test rollout are eligible to be invited.
Once the account has accepted the cooperation invitation, they will be added to the tag screen, and it will also be indicated in the header of your post that they have accepted the invitation.

At the beginning of July, Facebook announced that it will invest a total of $1 billion (approximately Rs. 7,450 crores) in social media producers from now until the end of 2022. The social media behemoth had previously stated that the investments will include incentive programs to compensate artists who reach specific milestones on its applications, which would include Instagram, among others.



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