Midway via Apple’s “Way out” occasion, I couldn’t aid yet assume: I have actually heard this specific pitch previously — numerous times. The execs were waxing lyrical regarding the brand-new apple iphone 14 with the very same ol’ superlatives and also no specifics: it’s faster, brighter, longer-lasting, much better, you understand. They were mentioning the larger screens like it’s 2014, which is when Apple initially included a “And also” design to its schedule. 

The tagline validated my uncertainties that the business is lacking suggestions to offer: the brand-new apple iphone 14’s tagline is “Huge and also Larger” And also the 8-year-old apple iphone 6’s? “Larger than Larger.” 

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