Regrettably, to everybody’s shock, rather than coming to be Android’s apple iphone (reviewed: a trusted phone with terrific software program assistance that you can depend on), the Pixel 6 collection became among Android’s the very least secure and also, for that reason, hardest to suggest front runner phones in 2021-2022.If you acquired a Pixel 6 longer than a month earlier, you currently understand precisely what I’m speaking about, and also if you really did not, you have actually undoubtedly check out the thousands of tales (not overemphasizing) concerning the numerous software and hardware insects that bothered the Pixel 6 and also Pixel 6 Pro for virtually a year! A year. I repeat – a year. That would certainly more than happy with a $900 phone that just came to be reputable virtually a year after its launch? Absolutely not me.
Apology presents! Should Google deal Pixel 6 and also Pixel 6 Pro proprietors an unique discount/trade-in offer on Pixel 7 and also Pixel 7 Pro?
This is the Pixel 7 Pro in the brand-new Hazel shade!
As you could understand, the Pixel 6 insects are currently mainly settled many thanks to Android 13 (some battery drainpipe problems linger, yet now, it’s a considered that Google’s front runners underperform when it concerns battery life).
Anyhow, considered that it took Google nearly an entire year to transform the Pixel 6 and also Pixel 6 Pro right into the reputable smart devices they were suggested to be from the first day, would not it be reasonable if the business provided those that acquired Pixel 6 and also Pixel 6 Pro an unique “apology present offer” on the quickly to be launched Pixel 7 phones?
Today, Google’s trade-in bargains for Pixel 5 proprietors that intend to purchase a Pixel 6 Pro aren’t so terrific:
- Trading in a Pixel 5 to buy a Pixel 6 Pro in the United States obtains you a $347 price cut
- Trading in a Pixel 5 to buy a Pixel 6 Pro in the UK obtains you a £200 price cut
- Trading in a Pixel 5 to buy a Pixel 6 Pro in Europe (Germany) obtains you a €290 price cut
Certain, that’s not an apples-to-apples contrast because the Pixel 5 is older and also not also component of Google’s overhauled phone layout language. Nevertheless, if the price cuts for Pixel 6 proprietors that’d like to buy a Pixel 7 are similar, I don’t think that had actually be fair to those who’ve had to endure so many bugs for so long. That’s, of course, if those customers want to upgrade to another Google phone in the first place.
Google must keep Pixel 7 and Pixel 7 Pro prices unchanged; follow Samsung’s example of amazing trade-in deals
Pull a Samsung, Google!
Anyway, probably the best example when it comes to trade-in deals in the smartphone industry is Samsung, and perhaps Google could take some inspiration from the South Korean company.For example, at the moment, Samsung is ready to take off $900 of your Galaxy Z Fold 4 purchase price for trading in a Galaxy Z Fold 3 or a Galaxy Note 20 Ultra. Moreover, you can save $800 if you trade in the two-generations-old Galaxy Z Fold 2 or Galaxy S21+, which is just… remarkable as far as trade-in deals are concerned.
The Pixel 7 and Pixel 7 Pro trade-in deal for Pixel 6 and Pixel 6 Pro owners
Now, to the big question – how big of a discount should Google offer to those Pixel 6 and Pixel 6 Pro owners who’ve had to deal with broken fingerprint readers, poor battery life, dysfunctional adaptive brightness, display freezing, bad signal, and a bunch of other smaller bugs all throughout 2021-2022?
Of course, there isn’t a perfect way of “measuring” this, but if you ask me (as a Pixel 6 Pro owner from day one), I’d appreciate a generous trade-in deal. So, here’s how I imagine such a deal might look like:
- Trading in a Pixel 6 to purchase a Pixel 7 could get you a $400 discount (or the equivalent based on your region)
- Trading in a Pixel 6 Pro to purchase a Pixel 7 Pro could get you a $600 discount (or the equivalent based on your region)
Sure, that’s a discount equivalent to 2/3 of the value of the Pixel 7 and Pixel 7 Pro, but I don’t think it’s too big of a price to pay for Google…
As a company that doesn’t rely on selling phones to make most of its profits, and as a phone-maker that’s now trying to attract existing Apple and Samsung users, as well as keep its existing Pixel fanbase (remember, these are people who are now doubting Google’s ability to make reliable flagship phone), Google doesn’t have much to lose here. In fact, Sundar Pichai & Co should be doing everything to retain and attract users right now.
That’s, of course, if Google keeps the same (amazing) $600 and $900 prices for Pixel 7 and Pixel 7 Pro. This might prove somewhat challenging in today’s economic climate, but if there’s one company that can resist increasing phone prices, that’s Google.
Sky-high iPhone 14 prices around the world and canceled Note 22 and S22 FE flagships – Google’s golden ticket to record-breaking Pixel 7 and Pixel 7 Pro sales?
Of course, we can never look at the smartphone industry in isolation. But in this case, this might play into our and Google’s favor!
As you might know, although iPhone 14 and iPhone 14 Pro prices in the US, Canada, and China are unchanged compared to last year, Cupertino’s brand new flagship phones are significantly more expensive around the rest of the world! That includes some of Google’s target markets, such as the UK and Germany, where the iPhone 14 series is 15% more expensive.
In Poland, the iPhone 14 series is a whopping 25% more expensive than iPhone 13 was last year, while a 256GB iPhone 14 Pro (not Max) costs as much as a Galaxy Z Fold 4 on Amazon Germany right now (€1,450/$1,450).
Unlike the Pixel 6, the Pixel 7 is now coming to India too, which is the second-largest smartphone market after China!
In the end, it’s up to Sundar Pichai & Co whether they decide to keep the price of the Pixel 7 series low and offer existing Pixel owners a generous (and well-deserved) discount to make up for the lackluster Pixel 6 experience!
Another upside would be that if (God forbid) the Pixel 7 phones get to experience comparable reliability issues as the Pixel 6, the heavy discounts for Pixel 6 owners and also lower costs could minimize a genuine situation over at Hill Sight. Like they provided for the Pixel 6.