As a result of the pandemic, demand for tablets surged as millions of people moved from home to work, and it is expected to continue through the first quarter of 2021, according to a recent Counterpoint Research study.
With the cheap iPad, Apple dominated
Between January and March 2021, global tablet shipments increased by 53% year on year, with established companies such as Apple, Samsung, and Lenovo benefiting the most from rising demand.
During the three-month period, Apple accounted for 37% of tablet shipments, up from a market share of 30% a year previously. In all key locations, the iPad has increased its performance.
The iPad has also achieved an ever-high level in Japan. Following the success of the iPhone 12, news broke earlier this year that Apple’s iPhone had just reached an all-time high in the Japanese market.
The basic iPad is the world’s most popular model, which was not unexpected given its low cost and the fact that it is considered to be one of the best tablets to purchase. The 8th-gen iPad accounted for 56% of all iPad shipments in the first quarter, Counterpoint Research states.
The new iPad Air (2020) is the second best-known model with a 19 percent share. The tablet was “a great hit for consumers seeking both cost efficiency and excellent standards” in today’s study.
In the third spot, the iPad Pro range represented 18% of sales. By the second part of 2021, Apple’s most costly tablets will grow to 25 percent as their supply increases. The other 7 percent of iPad sales were divided among older devices and the iPad mini, scheduled for an update later this year.
Both Samsung and Lenovo are rapidly expanding.Huawei fell
Apple was followed in second and third place by Samsung and Lenovo, respectively.The former accounted for 20% of exports, up from 16% a year earlier, while the latter increased its market share to 9% from 5%.
The proportion of Amazon has improved from 8% to 9%, while the same can not be said for Huawei. It has also improved. Huawei’s tablet share decreased from 11 percent to 5 percent at the beginning of 2021, reflecting its performance in the smart phone market.
Counterpoint research did not specify the performance of those brands, but the failure of Huawei is probably due to its failure to distribute Google apps and supply chain problems with devices.