In the most recent YouTube app for iOS and Android, Google mixes recommendations for hot videos and destination sites with recommendations for up-and-coming creators and artists.
If you’re a regular user of the YouTube app, you should be prepared to see a new tab named Explore appear on your screen.
Over the next several days, Google will be rolling out an upgrade to both the iOS and Android YouTube applications, which will include the addition of a new tab that will be located just next to the Home symbol on the screen. In addition to Trending videos, tapping Explore will bring up “destination pages for certain popular content categories like as gaming, music, fashion & beauty, learning, and more,” according to the website.
There will be no disappearance of the Trending page; rather, it will transform into part of the Explore tab. Videos that are currently trending will be organized into a section under Explore, and a Trending button will be accessible to press at the top of the tab page. The option to see the most recent viral videos or to have rapid access to the most recent movie trailers, music videos, and other media from within the app is still available, if it is something you are interested in doing.
What Explore does is provide quick and easy access to YouTube’s destination pages, which is quite convenient. For the time being, Google’s destination sites comprise Music, Gaming, News, Movies & Shows, Fashion & Beauty, and Learning, but the company plans to expand its offerings in the future. In the same way that Trending has its own button at the top of the Explore tab, each destination page has its own button at the top of the Explore tab for rapid access to the latest and/or most relevant videos within each category.
The introduction of a further modification by Google relates to the treatment of creators and artists. When you scroll through the Explore feed material, you’ll see videos categorized “Creator on the Rise” and “Artist on the Rise,” among other things. These trending videos will display before other popular videos in an effort to make it “easier for you to find their content and interact with them and their communities!”
Please don’t be concerned if you don’t see the Explore option in the YouTube app right away; it will appear within the following several days.